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Augmented reality at the wheel: an intelligent co-driver

A pioneer with the head-up display system, the PSA Group is innovating to take full advantage of the opportunities offered by augmented reality, from the optimised display of road information to the superposition of driver assistance functions on the windscreen.

The right information at the right time and in the right place

With the head-up display system developed by PSA, augmented reality serves to optimise the safety and well-being of drivers by providing them with useful and easy-to-read information. A virtual image projected on to the windscreen and adapting dynamically to the real environment improves the driver’s perception of the road and road signs. The system also features additional driving assistance functions such as:

  • navigation, adaptive cruise control and lane keeping assist on the motorway;
  • navigation, obstacle warnings and pedestrian detection in the city.