Motion & Emotion

Present in almost 160 countries with more than 10,000 points of contact, PEUGEOT is the world's only brand to market a complete mobility offering (cars, scooters, bikes) along with a wide range of services. Its ambition: to establish itself as the definitive upmarket full-line manufacturer with global reach.

Dakar 2017 : Peugeot “We Love Victory”

Dakar 2017 : Historical Hat Trick for Peugeot!
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million vehicles sold worldwide in 2016

Peugeot’s objective is to deliver a best-in-class driving experience, with powerful driving sensations and heightened customer emotions.

Since the launch of the Peugeot 208 in 2012, the Peugeot i-Cockpit has attracted more than 2.2 million customers and established itself as a key feature of the brand interior layout. In 2015, Peugeot unveiled a new prospective study with an innovative concept called Peugeot Fractal. This electric city car of futuristic lines features a new-look Peugeot i-Cockpit®, placing the emphasis on sound in order to deliver an even more instinctive drive.

A renewed, powerful and ambitious range

Present in nearly 160 countries with more than 10,000 dealerships, Peugeot increased sales by 4.6% in 2015 to sell 1,710,000 vehicles worldwide.

Peugeot combines Excellence, Allure and Emotion in all the countries where it is present, with the ambition of establishing itself as the definitive full-line upmarket manufacturer with global reach.

Pursuing an automotive history that began in 1889, the brand wrote another page this year with the victory of the 2008 DKR in the Dakar Rally.

Peugeot Design Lab

Peugeot Design Lab is a Global Brand Design studio with expertise in brand expressions. The role of Peugeot Design Lab is to build a brand project strategy for its customers with all the constituent parts. Its main role is to design products, services and the brand experience in all sectors of activity.

In 2016, we are building on the success of our models on global markets and on the success of our strategy in moving the brand upmarket. We are also building on the mass roll-out of our technologies, which give us a decisive, unanimously recognised competitive edge in carbon emissions.
Our efficient, dynamic and modern products and concepts testify to the coherence of our product strategy.
They reflect the drive and energy channelled into giving tangible expression to our passion for cars and to becoming the best full-line upmarket manufacturer.

Jean-Philippe Imparato, Chief Executive Officer, Peugeot brand

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