Opel is one of the largest European car manufacturers and was founded by Adam Opel in Rüsselsheim, Germany, in 1862. The company started building automobiles in 1899. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe selling over one million vehicles in 2018. In its 120 years of automotive history the Opel has produced numerous milestones of automotive history such as the Laubfrosch, Admiral, Kadett, Rekord, Manta, GT and the Corsa, of which more than 13.5 million were built over five generations. Opel has always brought mobility and new technologies to a broad customer base. It was, for example, the first car manufacturer to introduce the three-way catalytic converter as standard (1989) or fit all passenger cars with full-size airbags (1995) thus raising security standards for all its customers.
Opel is currently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, all European passenger car models will offer an electric variant. This strategy is part of the company plan PACE! with which Opel aims to become sustainably profitable, global and electric.
Opel is currently in the middle of a major product offensive and will launch eight new or refreshed vehicles by the end of 2020, investing primarily in high-volume and profitable segments. Thanks to this product offensive, Opel will have 4 new electrified car lines on the market in 2020, including the Grandland X PHEV and the next generation Corsa that will be available as a fully electric vehicle. The all-new Vivaro midsize van will also be available as a battery electric vehicle in 2020; and the successor of the successful Mokka X sub-compact SUV, which goes into production in 2020, will also include a fully electrified version.
Further recent product highlights include the new Opel Combo. Together with its Peugeot and Citroën siblings the new Combo Cargo was named “International Van of the Year 2019” by the IVOTY jury while the Combo Life passenger car version was voted “Best Buy Car of Europe 2019” by the AUTOBEST jury.
Bold Vision of the Future
Throughout its history, the specific “Opel way” can be summarised with these three values: German, approachable and exciting. As for its future, the brand wants to remain anchored in the most modern and positive expression of its German roots: Opel’s “New Germanness” takes the best of Germany’s traditional values – engineering excellence, a genuine fascination for well-executed machines, an intense focus on functionality, quality and reliability – and enriches them with warmth and open-mindedness. Inspired by Opel’s innovative spirit, the Opel GT X Experimental SUV captures the essence of the company’s rich heritage and promises an exciting future. It blends German engineering, precision and quality with visionary innovations to give a preview of what Opel cars will be in the mid-2020s: bold, pure in appearance yet extremely approachable and customer-centric.
The Future is Everyone’s
Opel’s credo emphasizes the company’s own expectations. Opel democratizes future technologies and makes them available to everyone. This approach is ingrained in the company history: Opel offers innovative features otherwise only found in the premium class – like for instance the IntelliLux LED® matrix light.
Opel is proactively approaching the transformation that the entire automotive industry is facing and strongly believes that the convergence of connectivity, ridesharing and autonomous vehicles will shape the future of personal mobility. And Opel sees the future of personal mobility as connected, seamless and autonomous with a healthy mix of electric vehicles, those powered by alternative fuels and those relying on traditional fuels.
2019 will also see the launch of the new Opel Connect connectivity services in the first Opel passenger cars and light commercial vehicles. One of the first models to feature Opel Connect will be the new Zafira Life. Besides an emergency call, the connectivity offer will include connected navigation, vehicle diagnostics, stolen vehicle assistance, remote vehicle access and fleet management capabilities, as well as Apple CarPlay and Android Auto smartphone integration.
 The availability of services may vary by carline and market.