DS Automobiles

Spirit of avant-garde

DS is a French brand born in Paris with the ambition of embodying French luxury savoir-faire in its cars. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction of the first DS, launched in 1955.

To each personality, his own DS

To each personality, his own DS
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In 2017, DS Automobiles presented DS 7 CROSSBACK, the new SUV by DS, innovative savoir-faire from Paris

Revealed in March 2017, DS 7 CROSSBACK ushers in the second generation of DS models and opens the way to one vehicle launch per year. The long-term objective worldwide is for the range to number six models.

In 2017, DS Automobiles initiated a new phase in the roll-out of its strategy based on three pillars: exceptional cars, a multi-channel distribution networks through the DS STORES and DS SALONS, and a unique and personalised customer experience with the “Only You, the DS experience” programme of services and privileges.

"DS 7 CROSSBACK opens the way to the second generation of DS models. An exclusive network, multi-channel distribution, a wide-ranging employee training plan and the roll-out of 'Only You, the DS experience' constitute the deep-seated transformation that is giving birth to the French premium brand"
, Yves Bonnefont, CEO of DS Automobiles

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