Spirit of Avant-garde

An embodiment of French-style avant-garde, elegance and know-how, the DS premium car brand, launched in 2015, perpetuates the values of innovation and distinction inherited from the 1955 DS.

In 2016 the DS brand is entirely renewing its product line-up with a view to conquering new markets.

The ambition of DS is to embody French-style luxury in the automotive industry around the world.
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In 2016 the DS brand is entirely renewing its product line-up with a view to conquering new markets.


vehicles sold worldwide in 2016

Launched officially at the Geneva Motor Show in March 2015, the DS brand combines heritage and avant-garde, technology and refinement, and remarkable design and peerless ride comfort. DS revealed its “Spirit of Avant-Garde” baseline at the Geneva Motor Show in March 2015.

Outstanding heritage

The iconic DS 19 made a huge impact on launch in 1955 and marked its era. Today, through its avant-garde identity, the DS brand is perpetuating the DS 19’s inimitable values of innovation, excellence and know-how.

Refinement and technology

Working to create an outstanding automotive experience, the DS design centre brings together the finest stylists to design models with avant-garde design and refined interiors while harnessing the very best in the latest technological innovations. All the models in the DS range feature:

  • Powerful and efficient engines;
  • Latest-generation EAT6 automatic gearboxes;

DS Connect connectivity functions and the Mirror Screen touchscreen connection

DS 5: the flagship of the DS brand

With its remarkable styling and all-new technologies, DS 5 embodies the finest in DS know-how. The DS Wings grille lends the model a refined and bold body style, while the innovative cockpit inspired by the world of aviation promises a unique sensory experience at the wheel.

Like the DS in 1955, today's DS models combine remarkable styling with technology, comfort with dynamism, and premium materials with refinement
Yves Bonnefont, Yves Bonnefont, CEO of the DS brand

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