Spirit of avant-garde

An embodiment of French-style avant-garde, elegance and know-how, the DS premium car brand, launched in 2015, perpetuates the values of innovation and distinction inherited from the 1955 DS.

To each personality, his own DS

Designed for customers looking for a means of personal expression, DS models stand apart through their avant-garde design, refinement down to the last detail, advanced technologies and dynamic serenity. With the limited edition versions of its different models, the DS brand cultivates rarity by bringing motorists ultra-exclusive personalisation possibilities. Spotting two identical DS cars is a tall order!
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The DS collection comprises DS 3, DS 3 Cabrio, DS 4, DS 4 CROSSBACK, DS 4S, DS 5, DS 5LS and DS 6


vehicles sold worldwide in 2016

In 2017, DS Automobiles presented DS 7 CROSSBACK, the new SUV by DS, innovative savoir-faire from Paris.

Revealed in March 2017, DS 7 CROSSBACK ushers in the second generation of DS models and opens the way to one vehicle launch per year. The long-term objective worldwide is for the range to number six models.

In 2017, DS Automobiles initiated a new phase in the roll-out of its strategy based on three pillars: exceptional cars, a multi-channel distribution networks through the DS STORES and DS SALONS, and a unique and personalised customer experience with the “Only You, the DS experience” programme of services and privileges.

DS 5: the flagship of the DS brand

With its remarkable styling and all-new technologies, DS 5 embodies the finest in DS know-how. The DS Wings grille lends the model a refined and bold body style, while the innovative cockpit inspired by the world of aviation promises a unique sensory experience at the wheel.

DS 7 CROSSBACK opens the way to the second generation of DS models. An exclusive network, multi-channel distribution, a wide-ranging employee training plan and the roll-out of 'Only You, the DS experience' constitute the deep-seated transformation that is giving birth to the French premium brand.
Yves Bonnefont, Yves Bonnefont, CEO of DS Automobiles

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