The Citroën brand affirms its renewal
million vehicles sold worldwide in 2016
The Brand reinvents
Since its creation in 1919, Citroën has made creativity and boldness a signature at the service of its customers’ well-being. Today the brand is reinventing itself through new models with distinctive styling and intelligent and useful technologies, as well as through a seamless and transparent customer journey.
European sales at highest levels since 2012
With 731,000 vehicles sold in Europe in 2015, Citroën posted its best sales year since 2012, driven by the success of its most recent launches: the C4 Cactus, New C1 and New Berlingo LCV, the European leader in its segment. Three new launches planned between now and 2017 underpin the brand’s ambition in the region.
Technological intelligence at the service of well-being
Citroën Advisor, an online opinion site, and the My Citroën mobile app, a real motoring companion on smartphones, embody the Brand’s determination to bring all of its customers a pleasant and seamless experience whatever the contact point. This momentum ties in with the switch from product to customer consistent with the PSA Group’s approach to key changes in the automotive sector.