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Inspired By You

Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration.

New C5 Aircross SUV Hybrid, the ë-Comfort class Silent Urban Vehicle

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The Citroën brand affirms its renewal


At the heart of the automotive market, Citroën has been a popular brand in the noble sense since 1919: a brand in tune with the times, making people and their lifestyles its first source of inspiration. This ‘people minded brand’ spirit even permeates the Brand’s signature: INSPIRED BY YOU.



More than ever, Citroën is reconnecting with its values of boldness and comfort, through a strong brand promise: Be Different, Feel Good.

Be Different refers to Citroën’s ability to dare, to shake up the codes and to bring a breath of fresh air to the automotive landscape, notably through design, a key marker of the Brand since always.

Feel Good refers to the Brand’s ability to generate well-being for all passengers. This commitment has given rise to the Citroën Advanced Comfort® programme, a global and modern vision of comfort that guides the design of all Citroën models.



Whether it be in its product bias, in the tone of its communications and more generally in its entire customer experience, Citroën is based on 3 core values at the heart of its DNA:

  • OPTIMISTIC: Resolutely optimistic, Citroën has always been bold. Driven by an enthusiastic and unostentatious vision of the automobile, the Brand never ceases to amaze. Smiling, it does not hesitate to use humour and colour.
  • HUMAN: True to its signature Inspired by You, Citroën places people at the heart of everything it does. Societal changes, new lifestyles and consumption patterns are its primary source of inspiration for inventing an ever more fluid, easy and comfortable customer experience, in line with the aspirations and customs of our time.
  • SMART: Creative and ingenious, the Brand has always democratized innovative and resolutely useful solutions for its customers. More than ever, Citroën’s services and technologies are inventing a unique automotive experience: suspensions with Progressive Hydraulic Cushions, Advanced Comfort seats, Connected Cam CitroënTM, Citroën Advisor, Citroën Service 24/7, etc.



After a year 2019 marked by the celebrations of its Centenary and a sales record in Europe for the past eight years, Citroën continues its offensive in 2020. A year that kicks off two major challenges for the Brand:

  • The electrification of the range, with no less than 6 electrified models (either full electric or PHEV) this year, including the New Citroën C5 Aircross SUV Hybrid, the Brand’s first Plug-in Hybrid model.
  • Accelerating international expansion, with the launch of Citroën in India, a key challenge for the Brand’s global growth in the coming years. Citroën will begin there this year by launching its flagship C5 Aircross SUV before launching – from 2021 – its C-Cubed programme, a range of new international models with a high level of local integration.
Building on the success of Citroën's strategy in Europe, we are in a position to continue and accelerate our momentum in 2020: by continuing the renewal of our products, kicking off the electrification of our range - with 6 electrified models this year -, launching innovative mobility solutions, without forgetting the launch of the Brand in India, a fantastic opportunity to accelerate our internationalisation
Vincent Cobée, Executive Vice President, Citroën Brand

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