Commercial relations built to last
The quality of the relations between Groupe PSA and its customers is at the core of the Group’s commercial organisation. These relations involve a variety of communication channels and encompass all the facets of commercial relations.
Groupe PSA has a global network of 15,000 dealerships and/or authorized repairers, of whom 430 belong to the Group and make up the entity PSA Retail, Europe’s second-biggest vehicle distributor with 508,000 new and used vehicles sold in 2017, in 11 countries.
Banque PSA Finances, key partner to the Peugeot, Citroën and DS brands, offers a full range of made-to-measure financing, services and insurance products for both private customers and businesses. Banque PSA Finance is present in Europe, Russia, China and Latin America.
Spare parts are distributed to B2C customers by the Group brand service points, as well as through the Euro Repar Car service network (more than 3,000 service points, 10,000 between now and 2021).
B2B customers, authorized or independent repairers, are supplied with multibrand parts by the Distrigo label.
PSA has launched a development strategy for its second-hand vehicle business, based on B2B sales (particularly sales to its distribution network that will carry out the marketing of vehicles via the Group’s brand labels), and also direct B2C sales via its strategic partnership with Aramisauto.
The target is to double sales to reach 800,000 in 2021, with 25% outside of Europe.