A recovery driven by a more pertinent business model
Groupe PSA sales in the region reached 175,300 vehicles in 2018. In a context of economic difficulties affecting some countries in the region and with an unfavourable impact on the exchange rate, the Group’s priority is to make profitable its growth while maintaining strong positions: the objective is to double sales and triple profits between 2015 and 2021.
In addition to Groupe PSA’s two plants, one in Brazil and the other in Argentina, there is also a design and R&D centre located in São Paulo and Porto Real (Brazil) and Palomar (Argentina). The Group has also set up a specific competence centre on local biofuels and their combustion.