A recovery driven by a more pertinent business model
PSA Group sales in Latin America totalled 157,000 vehicles in 2015. With most of the major countries in this region in the throes of economic difficulty, the Group’s priority is to achieve profitable growth while maintaining strong positions: the aim is to double sales and triple profit between 2015 and 2021. The Group has already renewed almost all its range, and eight new vehicles are built locally.
Alongside its three production sites, one in Brazil and two in Argentina (including one powertrain site), PSA Group has a styling and R&D centre with offices in São Paulo and Porto Real (Brazil) as well as in Palomar (Argentina). The Group has also put in a place a special skills centre dedicated to local biofuels and their combustion.