R&D strategy

More sustainable mobility, more connected and more attractive: Groupe PSA is preparing today for tomorrow's mobility.

Innovation as a competitiveness driver

What will the car of the future look like? How to better integrate it in its environment? What are the keys to the appeal of a vehicle? These questions are central to Groupe PSA’s innovation strategy, aimed at better satisfying its customers.

Meeting tomorrow’s challenges, complying with regulatory requirements on the environment and safety, anticipating the future expectations of customers… innovation is also a key factor in combining progress and competitiveness. Inseparable from development and growth, innovation is the cornerstone of value creation.

The Group confirmed its place as the leading French patent filer for the eighth consecutive year with 1,063 patents published in France in 2014. That ranking reflects the commitment of the Group’s employees to the introduction of innovative solutions in the automotive industry that will result in the car of the future.

Innovation consists in bringing drivers and passengers original and indispensable vehicle features

Brigitte Courtehoux, Director of Connected Services and Mobility

The innovation triptych by Groupe PSA

Groupe PSA innovation strategy is focused on customers, the environment and products.

“For Groupe PSA, an innovative vehicle is a clean vehicle, connected to its environment, autonomous, and ensuring in-car well-being and driving pleasure”

Automotive innovation momentum

To respond rapidly to market trends and anticipate technological and social disruptions, Groupe PSA fuels its innovation momentum by:

Business Lab

  • Groupe PSA’s driving force for detecting and generating new businesses

    Groupe PSA has created the Business Lab in response to rapid growth in new car usage trends

    The Business Lab is designed to detect, test and transform opportunities into marketable products and services for Groupe PSA, including outside its core automotive market. The Lab’s work is organised into three programmes:

    • the Business Innovation Hub, which detects business and technological innovations while promoting interactions with innovative ecosystems worldwide and acting as the main entry point for start-ups;
    • the Business Factory, which carries out full-scale experiments of new businesses and new value propositions for customers;
    • Venture Development, which facilitates partnerships with innovative start-ups and acquires minority stakes in these businesses, both through venture capital funds and directly.


    The Business Lab is interested in a range of key innovation areas including mobility, digital technology, artificial intelligence, smart cities, the circular economy, autonomous and connected vehicles, cleantech and the plant of the future.


    The Business Lab is global in scope:

    • USA, San-Francisco
    • Singapour
    • China, Shanghai
    • Brazil, Sao Paolo
    • Spain, Vigo
  • An International Network of Partners

    The Business Lab leverages a network of partners (such as competitiveness clusters, incubators and accelerators) in France and worldwide:


    and Riks Capital Fund  idinvest Partners 

Partners Network

The Business Lab, the critical link between Groupe PSA and start-ups

Anne Laliron, Business Lab Director
  • 13 000

    employees at the R&D department

  • 8%

    of Group revenues devoted to R&D, or €2,900 million in R&D investment and expenditure in 2016.

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