More sustainable mobility, more connected and more attractive: the PSA Group is preparing today for tomorrow's mobility.
Innovation as a competitiveness driver
What will the car of the future look like? How to better integrate it in its environment? What are the keys to the appeal of a vehicle? These questions are central to the PSA Group’s innovation strategy, aimed at better satisfying its customers.
Meeting tomorrow’s challenges, complying with regulatory requirements on the environment and safety, anticipating the future expectations of customers… innovation is also a key factor in combining progress and competitiveness. Inseparable from development and growth, innovation is the cornerstone of value creation.
The Group confirmed its place as the leading French patent filer for the eighth consecutive year with 1,063 patents published in France in 2014. That ranking reflects the commitment of the Group’s employees to the introduction of innovative solutions in the automotive industry that will result in the car of the future.
Innovation consists in bringing drivers and passengers original and indispensable vehicle features
Brigitte Courtehoux,Director of Connected Services and Mobility
The innovation triptych by PSA Group
The PSA Group’s innovation strategy is focused on customers, the environment and products.