Strengthened by its French industrial heritage, Groupe PSA has since its very beginnings contributed to the history of the automotive world through its three car brands: Peugeot, Citroën, and DS. With its worldwide presence, the Group today is addressing the profound transformations under way in the sector with ambition, vitality and efficiency.
The Group's roots
Two car manufacturers emblematic of French industrial know-how are at the root of the Groupe PSA: Peugeot, one of the first companies to produce and sell petrol cars at the end of the 19th century, and Citroën, whose avant-garde technologies in design and industrial processes revolutionised the automotive world from the beginning of the 20th century.
The Peugeot company starts out in the metal industry 1810
The Peugeot brand's first petrol car 1890
Birth of the PSA Group
PSA (Peugeot Société Anonyme) is founded in 1966. Ten years later, the merger of Citroën S.A. and Peugeot S.A. gives rise to the PSA Peugeot Citroën group. The Group harnesses its solid results to buy out Chrysler Europe in 1978, making it Europe’s number-one group and world number-four.
Creation of the PSA Peugeot Citroën group through the merger of Citroën S.A. and Peugeot S.A. The PSA Peugeot Citroën holding company owns 100% of the two companies Automobiles Peugeot and Automobiles Citroën.
Jean-Paul Parayre replaces François Gautier as the Chairman of the Group Management Board.
PSA Peugeot Citroën takes over Chrysler Europe.
The creation of CREDIPAR, which supports the development of the Group brands and their retail networks by bringing private and business customers a complete range of financing and services.
A time of development
The successive chairmanships of Jacques Calvet and Jean-Martin Folz lead to deep-seated restructurings within the Group. Synergies are unlocked to sharpen the Group’s competitive edge, including platforms common to the two brands, a harmonised technical and manufacturing organisational structure, and project-driven management, along with strategic alliances formed with other car manufacturers to improve production and R&D costs. The PSA Peugeot Citroën group relies on robust growth to build stronger international presence, notably in fast-growing countries such as China and Brazil.
Merger of the Peugeot and Talbot networks.
Jacques Calvet appointed as Chairman of the Group Management Board.
Aciers et Outillages Peugeot and Cycles Peugeot merge to form ECIA, a subsidiary of PSA Peugeot Citroën and an equipment supplier with a European dimension.
Joint venture founded with Dongfeng Motors for the assembly of the Citroën ZX in China (DCAC). A final assembly plant is built at Wuhan in Hubei province. Powertrain activities are based in Xiangfan.
Jean-Martin Folz appointed as Chairman of the Group Management Board.
PSA Peugeot Citroën acquires Sevel Argentina.
Conclusion of a friendly IPO by ECIA of the equipment supplier Bertrand Faure. PSA Peugeot Citroën has an over 50% stake in the new entity, which is called Faurecia.
to be fitted on all the Peugeot and Citroën ranges.
Accelerating international development
The PSA Peugeot Citroën group steps up its international growth in the 2000s. The decade is marked by the ramp-up of proprietary technologies, initiated by the invention of the particulate filter in 2000 and culminating in the launch of the three-cylinder EB PureTech engine in 2012, reducing CO2 emissions by 18%.
Presentation and launch of the particulate filter system.
Inauguration of the Porto Real production site in Brazil.
Dongfeng Motors and PSA Peugeot Citroën create DPCA, a joint venture expanding their collaborative effort in China (the production of Peugeot and Citroën cars).
Inauguration of the new design centre in Vélizy, the Automotive Design Network (ADN), bringing together all the Group’s styling and innovation studios.
Inauguration of the Kolin production site in the Czech Republic, shared by PSA Peugeot Citroën and Toyota.
Inauguration of the Trnava production site in Slovakia.
Christian Streiff appointed as Chairman of the Group Management Board.
The first stone is laid at the Kaluga plant in Russia (Russie). Signature of an agreement with Mitsubishi Motors Corporation.
Philippe Varin appointed as Chairman of the Group Management Board.
A successful transformation
In a turbulent economic and social environment, PSA Peugeot Citroën relies on three strategic focuses to get back in the race in 2014: the streamlining of the ranges of its three brands, Peugeot, Citroën and the newly created DS; the optimisation of its production base; and the strengthening of the Group internationally. Drawn up in advance in relation to its objectives, the “Back in the Race” plan helps the Group to restore its fundamentals and take to the future with an ambitious mindset, by rolling out its plan of profitable organic growth for 2021, entitled “Push to Pass”.
Signature of a joint venture with China Changan Automobile Group in China (approved in July 2011 by the Chinese authorities).
BMW and PSA Peugeot Citroën set up a joint venture for hybrid technologies, investing €100 million.
PSA Peugeot Citroën and General Motors create a Strategic Global Alliance.
PSA Peugeot Citroën opens a new plant in Shenzhen, China as part of the joint venture with China Changan Automobile Group
The Aulnay-sous-Bois site produces its last car.
Française de Mécanique is wholly owned by PSA Peugeot Citroën.
Carlos Tavares appointed as Chairman of the Group Management Board.
Signature of the definitive agreements between PSA Peugeot Citroën, Dongfeng Motor Group, the French state, EPF and FFP.
Carlos Tavares presents “Back in the Race”, PSA Peugeot Citroën‘s strategic plan for pour 2014-2018. Achieved in record time, it is replaced in 2016 by the “Push to Pass” Plan.
Agreement signed with the Kingdom of Morocco to build a plant in Kenitra.
Opening of a DS Store in Tehran and signature of an agreement on the distribution of the DS brand in Iran.
At an average 104.4 g/km, the Group remains the European leader in low CO2 emissions for the fourth year in a row.
Groupe PSA creates Free2Move which embodies Groupe PSA’s ambition: becoming the preferred worldwide mobility service provider by 2030.
It is meant to provide the most convenient mobility services, anywhere, anytime, for both end customers and corporate customers.