On the occasion of the 2018 Paris Motor Show, Carlos Tavares shared his vision of the major trends that will transform or change society, and in particular mobility.
7 mega trends have emerged and will influence the evolution of our world
Carlos Tavares shares his vision
1 Market Divergence
Increasing importance of China and emerging markets
Greater China represented 4% of global sales in 2000, but 30% in 2017 and is estimated to represent up to 34% in 2025.
Growth in South Asia remains strong at around 4% per year and above that of Europe (representing 9% of global sales in 2017 and an estimated 11% in 2025).
The growth rate was low and stable in the Middle East & Africa between 2010 and 2017, but should rise to 4% per annum between 2017 and 2025 (representing 5% of global sales in 2017 and an estimated 6% in 2025).
The growth rate was negative in South America between 2010 and 2017, but should rise to 5% per annum between 2017 and 2025 mainly due to the Brazilian economy.
People are showing more and more interest in new ways of using cars and are more comfortable with carsharing (partly due to urbanisation and congestion in cities), which is becoming more and more convenient.
10 million new shared vehicles are expected on the road between 2015 and 2030
3 Energie and the Environment
Projections = around 25% of vehicles sold in 2030 will be BEV or PHEV (IHS worldwide projection vs <1% in 2016).
Country and city-based regulations are forcing OEMs to comply with emission standards.
However, adequate charging infrastructure and a decrease in battery costs will be required to support this shift.
67 million connected cars by 2030.
Projection 2035 = 5% to 26% of vehicles sold will be shared, autonomous or electric cars (level 4 or 5).
This impacts all aspects of our businesses: our plants, our R&D projects, our sales & marketing policies, our relation to customers, our internal relations and organisations.
Even with employees => data privacy laws are becoming a hot topic today and companies need to adjust their strategy accordingly.
Machines or IA will be able to perform 70% of current tasks done by humans.
We have to think differently (agility, co‑working).
7 Customer Behaviour
New business models are emerging to improve customer retention.
Subscription-based models in other industries are an example of this trend.
A personalised approach to new and complex customer segments is required.