7 Mega Trends that will shape our Future

Carlos Tavares has shared his vision of the major trends that will transform or change society, and in particular mobility.
7 mega trends have emerged and will influence the evolution of our world

Carlos Tavares shares his vision

Market Divergence

Groupe PSA is one of the world’s leading providers of mobility solutions. Operating on the 5 continents, it must adapt its offer to the specific needs of each market.

Today, we no longer offer the same product all over the world. This is the end of the “one size fits all”. Thus, the strong automotive culture in Europe or North America tends to slow down the deployment of new mobility solutions. On the contrary, Africa should skip the stage of owning a vehicle thanks to the democratization of smartphones and the new mobility services offered.

Europe, North America and Japan are renewal automotive markets, while others such as India are experiencing strong growth.

Despite market fragmentation and new modes of mobility, automotive industry revenue sources are expected to increase by about 30% by 2030, representing nearly 4.4% annual growth, mainly based on on on-demand mobility and new data-based services.

Lionel Zinsou:
Franco-Beninese economist, founder of SouthBridge (a financial and strategic consulting firm specializing in Africa), former Prime Minister of Benin, Chairman of the Board of Directors of the think tank Terra Nova.


People are showing more and more interest in new ways of using cars and are more comfortable with carsharing (partly due to urbanisation and congestion in cities), which is becoming more and more convenient.

10 million new shared vehicles are expected on the road between 2015 and 2030

Energy and the Environment

Today, the energy and ecological transition is a priority for public authorities as they become the new technology specifiers.

From 2021 onwards, European legislation will require that carmakers cut their current average C02 emissions per kilometre by 40%.

To achieve these targets, Groupe PSA needs to capitalise on the development of electric vehicles and plug-in hybrids.

It must leverage its ability to adapt and capacity for innovation to support the transition, transforming obstacle into opportunity.

But this transformation is not just about changing the types of transport we use; it is about changing the way we live. With more expensive vehicles comes the greater risk of wider inequalities. To preserve our freedom of movement, Groupe PSA is also extending is portfolio of mobility services.

Lastly, the mass deployment of electric vehicles means anticipating the challenges associated with raw materials and the production of electricity. The aim is to achieve environmentally but also socially responsible mobility.

Projections = around 25% of vehicles sold in 2030 will be BEV or PHEV (IHS worldwide projection vs <1% in 2016).

Country and city-based regulations are forcing OEMs to comply with emission standards.

However, adequate charging infrastructure and a decrease in battery costs will be required to support this shift.


67 million connected cars by 2030.


Projection 2035 = 5% to 26% of vehicles sold will be shared, autonomous or electric cars (level 4 or 5).


This impacts all aspects of our businesses: our plants, our R&D projects, our sales & marketing policies, our relation to customers, our internal relations and organisations.

Even with employees => data privacy laws are becoming a hot topic today and companies need to adjust their strategy accordingly.

Machines or IA will be able to perform 70% of current tasks done by humans.

We have to think differently (agility, co‑working).

Changes in Customer Behaviour

In 2050, 9 billion people will populate the Earth. Our mission is to offer everyone the opportunity to move freely. In both urban and rural areas. In Western as well as in emerging countries.

The deployment of connected services and the emergence of new players has led to new consumption patterns. The demand for customization of mobility services is very high. Beyond the automotive sector, consumers’ expectations are now focused on user experience and quality of service.

Customers are looking for mobility solutions that fit their lifestyles. They want a range of mobility services that meet each of their needs. Car-sharing, intermodality, “on-demand” services are the new face of mobility. Transport modes coexist and downtowns are redesigned to reduce the space exclusively used by cars.

Of course, ecofriendly mobility is now a necessity for all.

Former Secretary of the Environment of Mexico DF (in charge of the climate plan and the “soft mobility” strategy), Martha Delgado is also the Executive Director of the PENSAR Foundation. Previously, she was a Member of Parliament (independent), leader of environmental community networks, former Governor of the World Water Council and Vice-President of the Local Governments for Sustainability (ICLEI) network.