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British Brand since 1903

The British brand that allows everyone to enjoy great design and ingenious technology

Birth of a European Champion: Opel and Vauxhall join Groupe PSA

Groupe PSA announces the closing of the acquisition of Opel and Vauxhall, announced on 6 March 2017.
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Opel started motor vehicle production in 1899 and is one of Europe’s largest and tradition-richest automakers. In 2016, the company, together with its British sister brand Vauxhall, sold 1.16 million vehicles. Opel was founded in 1862 by Adam Opel in Rüsselsheim, Germany. The company – under the leadership of his five sons – soon became one of Europe’s largest bicycle and car manufacturers. Bicycle production phased out in the 1920’s and Opel fully concentrated on cars. Iconic vehicles like Laubfrosch, Admiral, Kadett, Rekord, Manta and GT are milestones of automotive history. Opel was first in introducing new technologies for a broad customer base such as the three-way catalytic converter as standard (1989) or fitting all passenger cars with full-size airbags (1995). The company has maintained its headquarters in the brand’s German hometown for 155 years.

Vauxhall was founded in 1857 and began manufacturing cars in 1903. Since the 1980’s, Vauxhall products have been largely identical to those of Opel, engineering and design are done in Rüsselsheim. Vauxhall cars are sold exclusively in the UK and the brand has been number two in the market for many years.


Opel/Vauxhall is conducting the largest product offensive in the company’s history. From 2016 to 2020, we are bringing 29 new models to market. As seven of those are introduced in 2017 alone, the year carries the motto “7 in 17”. In addition to the new generation of the Insignia flagship, the revolutionary electric Ampera-e is introduced. With its range of 520 kilometers, the Ampera-e eliminates range anxiety and makes electric mobility suitable for everyday use. The company is also expanding its portfolio with two models in the particularly high-growth CUV segment (Crossover Utility Vehicle): the Crossland X and the Grandland X.


Our new credo emphasizes the company’s own expectations. We democratizes future technologies and makes them available to everyone. This approach is ingrained in our history: We offer innovative features otherwise only found in the premium class – like for instance the LED matrix light IntelliLux.

Opel/Vauxhall is proactively approaching the transformation that the entire automotive industry is facing. We believe the convergence of connectivity, ridesharing and autonomous vehicles will shape the future of personal mobility. We see the future of personal mobility as connected, seamless and autonomous.

The personal connectivity and service assistant Opel/Vauxhall OnStar with 4G/LTE Wi-Fi Hotspot is our foundation to redefine the future of mobility. This service sets standards in the high-volume segment with its convenient data-driven solutions and services.

"The future is everyone´s” is not only our credo but also our commitment, approach and obligation. Since it was founded in 1862, Opel has been a pioneer in democratizing innovations, making German-engineered premium technologies and quality available to a broad audience. This virtue is expressed by an unmistakably modern, precisely sculptured design. Every Opel/Vauxhall embodies this brand philosophy – up to the new flagship, the Insignia. This car offers intelligent technologies in connectivity, lighting, seating, engine and transmission previously only available in expensive luxury vehicles.
Michael Lohscheller, Chief Executive Officer, Opel/Vauxhall brands

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