Strategy

A customer-driven transformation with the Push to Pass strategic plan

Mindful of the key changes called for by the car of the future, the PSA Group’s strategy for 2016 to 2021 aims to make the Group a global car manufacturer on the cutting edge of efficiency and a provider of mobility services favoured by its customers. Driven by the Push to Pass profitable organic growth plan, this strategy is underpinned by three levers:

  • The digital transformation of the Group
  • The internal performance culture
  • Corporate social responsibility