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The Middle-East / Africa is the second key region in the Group’s global development. Groupe PSA is well known in its historic markets and has made targeted investments in order to reinforce its presence and tailor its products more closely to customer expectations. The Group has also formed partnerships to consolidate its positions in key markets such as Morocco, where the four brands are now pursuing ambitious market development plans.
With 291,100 vehicles sold in 2018, Groupe PSA is continuing its offensive in this region, and is well placed to take advantage of its development potential, since markets are expected to grow from 4.6 million vehicles in 2018 to over 6 million in 2025.
vehicles: estimated size of the automotive market by 2025