Middle East and Africa

The Group's third key region

The  Middle-East / Africa  is the third key region in the Group’s global development. PSA Group is well known in its historic markets and has made targeted investments in order to reinforce its presence and tailor its products more closely to customer expectations. The Group has also formed partnerships to consolidate its positions in key markets such as Iran, where the three brands are now pursuing ambitious market development plans.

With 180,000 vehicles sold in 2015, PSA Group is continuing to grow sales in this region, and is well placed to take advantage of its development potential, since markets  are expected to grow from 5.9 million vehicles in 2016 to over 8 million in 2025. The Group’s objective is to sell one million vehicles in this region by this date.

  • 8 million

    vehicles: estimated size of the automotive market by 2025

  • 1 million

    vehicles: PSA Group's ambition by 2025

  • 23

    product launches by 2021

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