Eurasia

Preparing for recovery

Made up of Russia, Ukraine and the Commonwealth of Independent States (nine of the 15 former Soviet Republics) Eurasia is potentially a market with real promise. However, Russia and Ukraine, the region’s biggest markets, are experiencing a major slowdown owing to political and economic turbulence. PSA Group sold 15,000 vehicles in 2015 and is aiming for 105,000 vehicles in 2021.

The Group’s priorities in this region remain the profitability of its activities, with a return to break-even expected for 2017 at the latest, with increased local content in its production activities (proportion of local purchases, currently around 40%).PSA Group builds its vehicles in part in this region with a plant in Russia, based on  a joint-venture with Mitsubishi, and vehicle assembly with a partner in Kazakhstan.

  • X4

    sales growth target between now and 2018

  • 17

    product launches by 2021

Reading after

Latin america

A recovery driven by a more pertinent business model

Find out more