Made up of Russia, Ukraine and the Commonwealth of Independent States (nine of the 15 former Soviet Republics) Eurasia is potentially a market with real promise. However, Russia and Ukraine, the region’s biggest markets, are experiencing a major slowdown owing to political and economic turbulence. Groupe PSA sold 10,500 vehicles in 2016 and is aiming for 105,000 vehicles in 2021.
The Group’s priorities in this region remain the profitability of its activities, with a return to break-even expected for 2017 at the latest, with increased local content in its production activities (proportion of local purchases, currently around 40%). Groupe PSA builds its vehicles in part in this region with a plant in Russia, based on a joint-venture with Mitsubishi, and vehicle assembly with a partner in Kazakhstan.