China and South-East Asia

China, the Group's strategic market and one of the world's largest car market

China is always one of the most important strategic market for Groupe PSA. The partnership with the Chinese automaker Dongfeng Motor Group brings Groupe PSA the resources it needs to strengthen its presence in the world’s largest auto market. Although the Chinese automotive market already boasts the annual sales of around 28,000,000 vehicles in 2018, the country’s potential for this industry is still considerable.

Currently, Groupe PSA sells its car models of Peugeot, Citroën and DS brands in China. In February 2018, Groupe PSA and Malaysia Naza Corporation Holdings established a shared manufacturing hub in Gurun, Malaysia, as the first manufacturing hub in ASEAN for Groupe PSA.

Groupe PSA is expanding its activities in China through acquisitions and strategic partnerships in the aftermarket market with JianXin, UAP and Longstar and in the B2B used vehicle sector with FengChe.

In addition, the Group also operates its other businesses in this region, such as Free2Move, EUROREPAR, Used Car, Financial Leasing etc. Along with other eight R&D centers of Groupe PSA, Shanghai R&D Centre also plays an important role for the Group’s new car models design and cutting-edge technologies development.

Dongfeng

  • 262,583

    vehicles sold in China and South East Asia 2018

  • 20

    product launches between now and 2021

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