China and South-East Asia

China, the Group's number-one market and the world's largest car market

China is the Group’s number-one market with 736,000 vehicles sold in 2015. The partnership with the Chinese carmaker Dongfeng Motor Group brings the Group the resources it needs to strengthen its presence in the world’s largest car market. While the Chinese automative market grew at a more moderate pace in 2015, the country’s potential for this industry remains considerable. With six plants boasting a total output capacity of 1.2 million vehicles, the development of a dealership network, and a regional R&D centre, China Tech Center, PSA Group is strongly positioned to seize those opportunities. The regional objective is to increase from 736,000 vehicle sales in 2015 to 1,000,000 in 2018. The Group’s strategy is based on the dynamic renewal of models (with 20 new launches between now and 2021) and the extension of the ranges to all the relevant segments at local level

Dongfeng

  • No.1

    market: China

  • 736,000

    vehicles sold in 2015

  • 20

    product launches between now and 2021

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