The PSA Group’s approach to innovation is about meeting the new expectations of its customers. While differing from one country to the next, those new expectations nevertheless follow a few key trends, namely the shift from ownership to experience, calls for progress for everyone, and the very highest security standards.
From ownership to use
Cars today are shared, loaned and used à la carte – uses that were considered marginal not so long ago. The ownership approach remains the majority case, but young generations and the inhabitants of large cities are increasingly more concerned about function than ownership. For economic, environmental and social reasons, the automotive world is transitioning from the era of the car to that of mobility. The PSA Group’s innovation strategy for 2030 is consistent with that paradigm shift and aims to respond to the changing needs of customers.
Innovating for the greatest number
PSA’s objective is to bring the greatest number of people attractive, safe and broadly affordable mobility solutions. Innovating for the greatest number is especially important in terms of safety and the environment. The challenge is to combine the accelerating development of innovation and its implementation while ensuring irreproachable levels of quality. Meeting that challenge involves optimising the way R&D works and transposing the best solutions of a country and a range to another.
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