The attractiveness of a vehicle is a key differentiating factor on the market and a key research focus for Groupe PSA. Attractiveness is assessed globally, as much from the standpoint of the quality and longevity of the car as from the value added of its functionalities, the optimisation of the travelling experience and the remarkable character of its styling and design. Groupe PSA’s innovations concern technologies, services and a holistic vision of well-being and pleasure.
Improving well-being by innovating across the board: Groupe PSA’s multi-sensory approach
Most car journeys are made in towns and cities, where driving pleasure often gives way to urban stress. To make car travel a pleasurable experience, Groupe PSA is developing a multi-sensory approach in which a range of equipment is synchronised to give rise to a unique experience.
Groupe PSA uses a variety of light sources and original technologies to make lighting a source of relaxation or stimulation.
- With Cielo Magic, light is diffused via a sticker on the glass roof that through a play of reflection bathes the cabin in light, creating a spectacular effect.
- Transparency is another innovative concept, as seen in the dashboard strip backlit by a sheet of fibre optic cables. This play on transparency is also used with LED lighting that reveals the pattern of the fabric on the door panels, ceiling and cabin styling lines.