Chief Executive Officer, DS Brand
Yves Bonnefont graduated from the École Centrale Paris.
In 1994, Yves Bonnefont started his career at PSA Peugeot Citroën in the production site in Rennes and in the technical centre of Vélizy. He moved to consulting at Arthur Andersen and then McKinsey, where he was elected partner in 2006.
At McKinsey, Yves Bonnefont has served mainly automotive and high tech clients and has chaired the global knowledge committee of the automotive practice. He was also appointed to the global committee in charge of electing new partners. In 2012, Yves Bonnefont returned to Groupe PSA as director of the Strategy, and led the project of evolution of the positioning of Peugeot and Citroën brands.
In April 2013, he was appointed Deputy Managing Director of the Citroën brand before becoming the first CEO of DS in 2014. He is committed to turning DS into the Group’s premium brand.