Samir Cherfan

Executive vice President, Middle-East and Africa Region

Samir Cherfan joined Groupe PSA in 2017 as Senior Vice President Sales and Marketing for the Middle East and Africa region.
A graduate of Poythech Paris, he previously held numerous positions in the automotive industry, such as engineering, research and development, programs, finance, sales and marketing at various automotive manufacturers and in different geographical areas.
In September 2019, he was appointed Executive Vice President for the Middle East and Africa region and a member of Groupe PSA Global Executive Committee.